Black History Month reminds us to honor the many contributions of African-Americans, while also supporting their ever-growing community of entrepreneurs in the beauty industry. From nourishing hair and skin care products to gorgeous makeup brands and must-have accessories, we encourage you to buy from Black-owned businesses this month and all year long. By doing so, we acknowledge the profound impact of African-American culture and ensure the beauty industry reflects the richly diverse tapestry that makes us all truly beautiful.
Buttah Skin Transforming Kit for Melanin Rich Skin
Dorion Renaud established Buttah Skin in 2018, creating a gender-neutral and customizable skincare line that highlights shea butter as one of its star ingredients. This thoughtfully curated three-step collection includes a gentle, debris-dissolving Skin Cleanser that effectively removes impurities without stripping the skin’s natural oils; a transformative Vitamin C Serum that brightens and boosts collagen production; and a rich, moisture-infused Facial Shea Butter that deeply hydrates and protects your skin.
Eadem Milk Marvel Dark Spot Serum
Created by women of color chemists, Eadem’s clinically-proven formulas are meticulously crafted and rigorously tested on a variety of skin tones. The Milk Marvel Dark Spot Serum is a standout solution for hyperpigmentation. Enriched with Niacinamide, Encapsulated Vitamin C, and Amber Algae, this serum not only promotes an even skin tone and smoother texture but also deeply nourishes and rejuvenates your skin.
BOLDEN Clear Skin Clay Mask
Bolden, a beauty brand founded by black women, aims to embolden women to confidently embrace their natural beauty. Among their expertly crafted products is the Sulfur Therapy clay mask, which naturally absorbs excess oil and helps reduce the appearance of pores. Clinically tested, this mask instantly and visibly minimizes pores and blackheads, while smoothing and refining the skin texture for women of color with all skin types.
Topicals Like Butter Hydrating & Soothing Mist
Founded by two Gen Z women of color, Topicals has garnered a massive fan base and offers a thoughtfully curated selection of beauty products tailored to specific needs. The Hydrating & Soothing Mist is formulated to address dry, sensitive, and eczema-prone skin. Its fine mist is infused with potent botanicals, leaving your skin feeling less irritated and as smooth as butter.
Shea Moisture Coconut Hibiscus Glowing Radiance Body Wash
Founded by Liberian refugees, Shea Moisture continues to formulate with Shea Butter handcrafted by women in Africa. With 92% naturally derived ingredients, this body wash provides a gentle and effective cleanse. Free from sulfates, parabens, phthalates, mineral oil, and petrolatum, it offers a safe solution for your skin, leaving it soft and supple with a light, refreshing scent.
QUI the People Skin Smoothie Duo: Body Gloss & Body Lotion
Born from Karen Young’s vision to revolutionize beauty marketing for women, OUI the People celebrates and embraces our bodies. The standout Skin Smoothie Duo features The Hydrating Body Gloss, a lightweight, barrier-boosting body oil that deeply hydrates and locks in moisture without any greasy residue. Meanwhile, The Prebiotic Body Lotion, enriched with prebiotics, balances the skin’s microbiome and revitalizes dry, distressed skin with nutrient-rich emollients.
KOBA Get Whipped Body Balm
With over a decade of experience in the beauty industry, Thérèse has developed KOBA skincare products that are both innovative and targeted, yet suitable for all skin types. KOBA’s Get Whipped body balm is specially formulated to maximize moisture levels and enhance skin elasticity. Ideal for dry to very dry skin, it leaves your skin feeling deeply nourished and supple. Crafted with 100% natural origin ingredients, including Safou Oil and Shea Butter, this body balm offers the ultimate hydration experience.
Adwoa Beauty Blue Tansy Gel Shampoo, Leave-in & Conditioner Travel Set
Julian Addo founded Adwoa Beauty with a mission to empower and celebrate the diverse beauty of all individuals. This travel-sized Blue Tansy Shampoo, Leave-In, and Conditioner bundle is specifically designed for textured hair types, from beautifully kinky to elegantly straight. Perfect for on-the-go maintenance, this versatile collection features naturally derived, non-toxic ingredients to ensure your hair remains vibrant and healthy, wherever your adventures take you.
4U by Tia Multi-Use Hair Oil
Founded by actress Tia Mowry, 4U is a high-performance natural hair care line that includes gentle-cleansing shampoos, moisturizing conditioners, and this non-greasy, lightweight oil. Apply to the scalp as a pre-shampoo ritual, to hair ends, or add to conditioners for a moisture boost. Clinically tested and crafted with vegan, cruelty-free, and non-toxic ingredients, this versatile oil promotes healthy, vibrant hair from root to tip.
BREAD Hair & Wrist Mini Scrunchie Set
Maeva Heim launched BREAD with a commitment to offering easy, effective, clean (and cute) haircare essentials for all hair types, including curly, coily, kinky, relaxed, braided—and everything in between. This 4-pack of mini satin scrunchies strikes the perfect balance of stretch and fluff to securely hold long, thick, curly hair or rest comfortably on your wrist.
PATTERN by Tracee Ellis Ross Blow Dryer with Four Attachments for Curly, Coily & Tight Texture Hair
Actress Tracee Ellis Ross launched the immensely popular PATTERN hair care line, which features an array of products including shampoos, conditioners, gels, masks, and mousse. Among the standout offerings is a high-performance blow dryer specifically designed for curly, coily, and tight-textured hair. Featuring a powerful AC motor to reduce drying time and an ion generator to smooth the cuticle, this versatile tool includes four unique attachments to shape, stretch, smooth, and define your hair.
Eadem Ingrown Relief Serum
Smooth Slate by Eadem is another innovative product designed to reduce the appearance of ingrown hairs and bumps in areas such as the armpits, bikini line, face, and neck. Its unique formula applies clear and absorbs quickly, providing an easy and hassle-free experience. Enriched with Azelaic Acid, this serum effectively minimizes dark spots and uneven skin tone caused by post-hair removal pigmentation, leaving your skin looking more even and radiant over time.
Mented Cosmetics Lip Gloss
Founded in 2017 by Co-Founders KJ Miller and Amanda E. Johnson, Mented was created to celebrate all shades of beauty and champion inclusivity. Their lip gloss line offers a mix of chic and luxurious colors that can be paired with a fresh face or a smokey eye. Its versatility allows for buildable coverage, enabling you to create your desired look. Whether you prefer a subtle touch of color with one coat or bolder, brighter lips with two to three layers, the choice is yours!
Pat McGrath Labs Divine Blush: Legendary Glow Cheek Balm
For over 25 years, Pat McGrath has been revered as the world’s most influential and sought-after makeup artist. Her Divine Blush: Legendary Glow Colour Balm is a multifunctional gem that imparts a nourishing burst of radiance to both lips and cheeks. This versatile formula adapts to various skin tones, delivering the perfect touch of color each time. Infused with hydrating actives, this essential balm creates a stunning glass-skin effect.
BLK/OPL Precision Lip Definer
BLK/OPL was founded in 1994 by a chemist whose Jamaican wife struggled to find cosmetics that matched her skin tone and supported her skin health. Collaborating with a renowned dermatologist, they developed a brand tailored for melanin-rich skin. The Precision Lip Definer is one of their expertly crafted vegan products, featuring a creamy texture that glides on smoothly and defines lips effortlessly for a flawless look.
Ami Colé Skin-Enhancing Stick Foundation
With the tagline “Beauty Created for US. By US,” Ami Colé has crafted a makeup line that celebrates melanin-rich skin. The Skin Stick offers a breathable, buildable formula that effortlessly melts into your complexion, providing undetectable coverage for dark spots and blemishes while preserving the natural appearance of your skin. Its creamy texture glides on like a second skin, delivering seamless, easy-to-blend coverage.
LYX Triple Fix Full Coverage Concealer
Tisha Thompson, founder and CEO of LYS Beauty, is a seasoned beauty industry expert with over 20 years of experience in developing and marketing clean beauty products. Her Triple Fix Full Coverage Brightening Concealer works wonders by visibly brightening, concealing, and nourishing the skin, all while providing undetectable coverage and a natural, skin-like finish.
SACHA Buttercup Setting Powder
As one of the oldest Black-owned beauty brands, SACHA Cosmetics has maintained a strong commitment to quality, inclusivity, and ethical practices since its founding 45 years ago. Their Buttercup Setting Powder remains a best-seller, known for its vegan-friendly and hypoallergenic formula. Available in three different shades, this powder seamlessly melts into your skin, providing a flawless, airbrushed finish that lasts.
The Lip Bar Soft Kisses Nourishing Vegan Lipstick
Self-made CEO Melissa Butler channeled her frustration with the toxic and non-inclusive beauty industry into an award-winning beauty line. Offering velvety lip liners, long-lasting glosses, nourishing lip care, and a growing range of makeup essentials, this vegan-friendly and cruelty-free brand caters to everyone seeking safe formulations and an inclusive beauty experience.
Pat McGrath Labs: Mothership XI Eyeshadow Palette: Sunlit Seduction
Pat McGrath Labs impresses once again with the Mothership XI Eyeshadow Palette, a breathtaking collection that fuses artistry and innovation in every shade. Perfect for enhancing your eyes with divine finishes and sunlit hues, this eyeshadow palette offers a versatile array of colors—from soft pastels to bold jewel tones. It allows you to create an endless variety of looks for any skin tone. Unleash your inner artist and elevate your eye makeup routine with this must-have palette.
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